Quality content and blog post timing are essential requirements for success in the world of blogging. However, merely saturating the message with interesting facts and engaging mediums does not guarantee that the audience will notice it.
You have to publish it at optimal timing so that it reaches the right audience at the right time. Read our guide to extract some new blog post timing strategies for 2024. In it, you will find advice on studying your audience, using a time frame, and ways of involving international users. So, let us start!
Decoding Your Audience to Guess the Best Blog Post Timing:
The key that can bring you closer to understanding timing lies in realizing your audience. Close your eyes and create the face of your ideal reader. And now, think of your reader, and who is this person? What gender does he or she have, and what is the age? What motivates him or her, and why does he or she use the internet? The most important, when this person is online.
A big role in answering these questions is played by audience demographics. The age, place of living, and work schedule greatly affect your internet usage. For example, a young professional can read your blog during a lunch break or a ride home. A mother staying at home with children can pick up a free minute at any time.
However, the study of demographics is only the first step ahead. At a deeper level, the following tools and techniques will help to answer.
Website analytics
Almost every blog site has an internal analyzer that gives a lot of important information. For example, with Google Analytics, you can learn about the time of the highest attendance, in which country they read the blog, and which device is most popular when using it.
Surveys, or Voting, a direct dialogue with the audience
Ask the audience when they read you. Which device does they use? Which platform mobile or desktop? Have they been reading your blog for a long time or only first appear here?
Social media analyzers
Today, all social networks facilitate the advancement of business pages, providing content to the audience, and helping to analyze the time when your subscribers are best seen online. For Instagram, it’s enough to make your account a business profile and verify it with a checkmark in settings. For Facebook, it’s also enough to make the page a business through the settings there. The same with Twitter.
Using these resources, you can get a complete picture of the habits of your audience and publish material when they are most waiting for you. This is the key to timing and the way to make your readers happy.
Mastering the Art of Blog Post Timing
Now that you know more about how the online habits of your audience work, it is time to get specific about the timing strategies for boosting your blog’s visibility and engagement in 2024. Here, we will address two specific approaches: the use of evergreen and timely content.
Evergreen Content
Evergreen content means timeless blog posts that are just as valuable to your readers now as they will be in a year. It is not about news or items that are going to get old and lose their relevance quickly. Rather, this category of posts typically includes in-depth guides that will teach your readers some new skills or explain basic concepts of your niche. Some of its main benefits include.
- SEO advantages. Evergreen posts are naturally SEO-friendly since they provide valuable information over an extended period of time, attracting continuous organic traffic.
- Reduced content fatigue. If you mix evergreen posts with timely content and focus solely on your audience’s general interests, meaning topics that are always trending on social media, the latter may start perceiving your posts as challenges and shut down the page.
- The role of a thought leader. When your readers see that you produce high-quality evergreen content on a regular basis, they are more likely to perceive you as a major source in your niche and trust you.
Examples of Evergreen Content
- “The Ultimate Guide. (ex: The Ultimate Guide to Choosing the Right Hiking Backpack)
- “Essential Tips. (ex: Essential Tips for Mastering Home Photography)
- “Explaining. (ex: Explaining Cryptocurrency in Simple Terms)
Trendy and Timely Content
While evergreen content typically constitutes the foundation of your blog, trendy and timely content can create sparks that attract new readers. Now, we will offer several pieces of advice about the perfect timing strategies in this area. They include,
- Identifying trending topics with social media listening tools or reading industry publications.
- Scheduling your content around holidays, conferences, launches, or news cycles that are pertinent to your niche. This will help you catch new splits of attention.
- Making your own contribution instead of regurgitating trends.
One of the challenges of turning blogging into fine art is an accurate publication time for your post. This task becomes exponentially more difficult if you have targeted a global audience and are interested in how your content could be relatable for people with huge differences in online habits and habits in general. How to succeed at resonating your post with readers in different time zones?
The most obvious reason why this is an issue in the first place is that if, for example, you get the most views and readership from the region you currently live in, at the same hour, people in another zone are asleep, and you are getting very little interaction, if any. There is also an assumption that avid readers are aware of their time difference to yours and have developed habits and schedules to check any updates during waking hours.
Content Scheduling
Audience tools and services are especially useful here. Some of them are content scheduling platforms such as WordPress and Buffer, as well as several other services that allow scheduling posts for peak usage time in each geographical location. Use the scheduling feature of the platform for more specific regions.
Heatmap Analytics Tools
There are some other heatmap analytics tools that you can use to extract data to find out readers’ reading times in different time zones. This can lead you to get the most traffic to your pages.
Staggered Publishing
Additional recommendations regarding publishing globally concerning staggering publication to different times throughout the day and waiting to see the results.
Use of Social Media for Powerful Blog Post Timing
Social media tools are great for promoting your blog. Just as with the posts, timing is essential when it comes to sharing the news of new content amongst your followers. That is where social media scheduling platforms can come to your aid.
Advantages of Social Media Scheduling Platforms
No effort to maintain consistency. Hectic schedule and lack of time are resolved, as you can schedule your social media posts in advance.
Timer. Most of these tools offer a timer feature. Hence, you get to share your post on social media when the majority of your followers are around.
Integration. Manage a few at once from one participating dashboard without having to waste your time switching between the platforms. You can also usually schedule posts for Facebook, Twitter, Instagram, and some other platforms from one place.
How to Choose the Right Social Media Scheduling Platform?
Lots of factors will depend on choosing the Right Social Media Scheduling Platform. Some factors are mentioned below.
No of Social Media
It also depends on the number of media you have to manage – one or many? Is Twitter alone enough, or do you want it coupled with promotion on Facebook or somewhere else?
Features
Do you need more than scheduling or analytics, reporting, and content curation?
Price
Most platforms offer a free plan, but that would usually be very limited. Premium plans for services that go over $10 will give you lots of great features.
Conclusion:
To conclude everything we’ve mentioned, blog post timing is an important point to consider for bloggers. That is because only quality content isn’t going to do any good if it doesn’t reach the right audience at the right time.
It’s very easy to find the right blog post timing for your blogs. There are a few strategies you can follow in order to do that. We have discussed them in detail in the information given above. So, make sure to follow these strategies so that you can post your blogs at an optimal time.
Frequently Asked Questions (FAQs):
Is there a perfect blog post timing ?
There is no perfect blog post timing. However, the “near” perfect timing is when most of your target audience is active.
Does each blog niche have the same optimal time for blog publishing?
Not really. The target audience of each niche read blogs at different times. So, the timing varies accordingly.
What’s the best way to find the right time to post?
Testing different times to post is the best way to find the right timing. Post blogs at different times. After that, see which one has gained more traffic. That would be the right time to post your blogs.