The most important thing in an e-commerce business is to bring huge sales and generate a handsome profit. Email marketing is one of the best strategy to drive sales. You can email your targeted audience by announcing your offers to them. This will be fruitful for you. You must look in detail at Shopify Email vs Klaviyo.
Are you going to start your e-commerce business and are confused about the best tool for email marketing? Don’t worry, you are on the right page of your browser. In this article, we will discuss the features of Shopify email and Klaviyo and which is better for you.
What is a Shopify email?
This is an email marketing tool that is directly integrated with Shopify. It is a prebuilt tool in Shopify. This tool is very easy to use and has a simple interface. There are many templates that you can choose for your email. This feature is very useful to drive good monthly sales. Shopify email provides you with advanced analytics that help you grow your business. Let’s talk about some important features in detail:
This feature lets you personalize your email’s greeting by including your customer’s name. Your customer feels it is more engaging. This feature also allows you to recommend different products based on their previous purchases. This feature can also be helpful if there is an abandoned cart from your customer; you can make this notification more attractive.
This is the most important feature that makes it different from many other tools. You can send automatic emails and notifications to your customers. Automatic mail includes welcome, abandoned cart recovery, order confirmation, and product recommendation emails. Due to this unique feature, Shopify email can be your choice.
You can divide your email list into smaller and more targeted groups based on different criteria. For example, if you want to categorize emails into two groups, sports and health, you can easily do it through this feature.
Pros and Cons Of Shopify Email
What is Klaviyo?
Email marketing klaviyo is a very powerful marketing tool. This tool can bring you a huge amount of paid traffic, bring you more sales, and generate a good profit. This is not a pre-built tool in Shopify. You have to integrate it into your store. It has more customization features. This is one of the leading tools for email marketing. It’s a paid tool. Let’s talk about some important features of Klaviyo.
Klaviyo’s data integration in Shopify links your store with Klaviyo, syncing customer data and orders in real time. This integration empowers businesses to craft personalized email campaigns using the shared information. By sending more relevant emails to Shopify customers, businesses can enhance engagement and boost sales, creating a more effective and personalized communication strategy
Reporting and Analytics
This is a feature in which you can check the insights of your email campaign. This feature shows you stats like click-through rates and open rates. You can test multiple products in the same campaign and see what is good for your business. This feature makes Klaviyo different from others.
This feature allows you to advertise and run campaigns on different platforms, including email. These platforms include SMS and many other social media platforms. This feature allows you to run campaigns on different platforms on a single interface.
Pros And Cons Of Klaviyo
It is challenging to choose Klaviyo vs Shopify eMail. Both tools have their unique features. If you are a beginner in the e-commerce business, you should choose Shopify email because it is free and easy to use. If you want a deep analysis of your email campaign, you should choose Klaviyo. This tool also provides multi-channel marketing, a unique point that makes it different from many other tools. Klaviyo is a paid tool and is not recommended to you if you are a beginner.
Klaviyo offers a free tier with email support for the first 60 days.
Klaviyo is better than Omnisend because Klaviyo offers us many unique features, such as multi-channel marketing.
You can download it from the Shopify App Store.